Getting Started with SEO

This is a summary about what i have learned recently about SEO in preparation for promoting of TDMX.

Missing is a section on Google’s structured section say for Software for rank1. Also missing is which WordPress plugins i could additionally use 😦

 

Overall Strategy and Tips

  • Avoid automation / link networks
  • SEO is a process, never finished
  • KeyWord Research
    • do it up front.
    • keep keywords you’re targeting in a spreadsheet
    • not too often, update every 6 months
    • understand / design the link between your keywords and your content.
  • Content Creation
    • be consistent, rather than posting often.
    • listen to reader comments
  • Building Link Authority
    • think about how to acquire new links to the content.
    • build link to all pages/blog posts, not just the home page
    • keep track of who’s linking to you
    • get social after posting links
  • Measure
    • use analytics check 1 a week.
    • setup “Goals” in Google Analytics
    • Pay Per Click ( PPC ) could be a reasonable strategy to get started when own authority is low.

Authoritative Resources about SEO

Advanced Google Searching Options for SEO

cache: last cached site in google
related: google thinks content related to.
inurl: ( find blog posts )
link: find links to them.
site: all pages for site in google index
intitle: all pages which have the term in the title.
inanchor: all pages which have the term in a link’s anchor text.

Usefull SEO Tools

  • Google Adwords – contains Keyword Planner tool.
    • finding keywords / related to a website or phrase – giving ideas /
    • find what keywords relatd to competitor website
    • filter keywords on MatchType / Advanced: Competition filter
    • gives Global Monthly Searches + Competition (estimate of “cost” if you do PPC )
    • download to spreadsheet.
  • GoogleWebmasterTools
    • to check for 404 errors / HTML improvements
    • search queries showing your site with posn in ranking + change
    • links to your site and their anchor text
    • keyword it’s found on your site and where.
    • remove any dynamic query parameters
  • MozBar Google Chrome plugin
    • gives SEO information for each page and search result.
  • Sitemap Tool

Important Before Starting

  • Setup a GoogleAnalytics (GA) Account
  • Email / Subscriber capture
    • keep an email list, upfront, consider goodie to incentivise subscription.
    • periodic email ( blog content ) to keep engagement / trust
    • special offers broadcast + rewarding subscribers.
    • providers: ConstantContact, Infusionsoft, MailChimp, AWeber Communications
  • Identifying Keywords
    • easier to raise ranking than create new one
    • filter organic keywords in Google analytics
  • Competitive Analysis:
  • keyword > competition find total competition by searching Google with intitle:"keyword" and inanchor:"keyword"
  • find total number of searches per month in Adword’s keyword Planner. TotalComp / Total Searches is a measure of worthwhileness to target a keyword.

 

On-Page SEO Techniques

  • make website accessible
    • include javascript+tracking code on your website
    • always have comments availible
    • create robots.txt
    • create sitemap and add with google webmaster.tools if not found by Googlebot.
  • types / kind of content to prioritize creating
    • content with value: reference / answering questions
    • avoid duplicate content
  • write effective page title
    • headline is google bold link in search results
    • write first before content
    • work in keywords
    • be compelling – call to action / direct / how to / question
  • optimize h1/h2 headings
    • work in keywords & variations thereof
    • breakup big content blocks – typical readers just scan
  • write META description
    • shows in google result for person searching
    • call to action
  • always write image alt text
    • be descriptive
    • try getting keyword alternatives into it
  • technical points
    • page query parameters should be replaced by dynamic url’s.
    • use <link rel="canonical" href="master page"/> if page is not definitive
    • don’t use META Keywords – checkout competitors if they use it.
  • link outbound
    • when they are high authoritative websites.
    • Never use keywords in the anchor text to ext. sites
    • use a.rel=”nofollow” to be seo neutral if target site is low quality.
  • internal links point to most important pages
    • main navigation bar
    • always put keywords naturally into anchor text
    • sidebar links
    • keep # links reasonable say < 100 per page.

Local Search Specifics

  • Sign up for regional directories: Yahoo local, Google places, Bing local etc
    • search google: “Cityname Guide” “Cityname Directories”
    • be active / comment on reviews
  • consider Local Review Sites: Yelp, Citysearch
  • try getting Local Press articles written about you.
  • local competitor analysis to find their links to use your own:
    • search google: "BusinessName Address -site:www.competitordomain.com"
  • Research Local Keywords by selecting region in Adwords
  • always have phonenumber and address on pages.
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1 comment
  1. Good post….thanks for sharing.. very useful for me i will bookmark this for my future needs. Thanks.

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